Older consumers are a largely ignored — and very lucrative — group.
By Richard Schenkel
Published: Jan. 17, 2025 at 8:03 a.m. ET
Richard Schenkel’s opinion post was published and featured on Market Watch, where he challenges outdated stereotypes of aging Americans and highlights the economic power of the over-50 population. He emphasizes that today’s baby boomers are wealthier, more diverse, and have broader lifestyle aspirations than previous generations. This demographic is a major economic force, driving significant spending in essential sectors like food, housing, healthcare, and recreation.
Richard Schenkel spotlights the “longevity economy,” a term that captures the $8.3 trillion in annual economic activity generated by this empowered and influential age group.
